2017 marks the second year of Red Clay Detailing’s attendance and the SEMA Show. The SEMA Show is the world’s largest automotive industry convention. It is held yearly the first week of November in Las Vegas, NV. The show takes up all two million square feet of space along with parking lots, side alleys, back alleys, and parts of the Westgate hotel: no space goes unused. SEMA stands for Specialty Equipment Market Association.
This event is a car guy or gal’s dream come true. There were classics, exotics, hot-rods, rat rods, race vehicles, off-road vehicles, 4×4’s, low-riders, custom builds. One could suffer from octane overload with all the vehicles on site. In fact, there was even a helicopter; it was covered up for the day by the time we got to it.
If you love four wheels: cars, trucks, or SUVs, you must attend the SEMA Show. However, you must be in the automotive business in order to attend.
Unlike 2016, the security was much tighter. Instead of mailing the badge holder, Spousal badge holders had to be picked up in person at the show registration desk: Thank God there was no waiting for spouses. Secondly, specific doors were available for building entry. At these entry points, attendees had their bags checked and passed through metal detectors. Upon entering show halls, people meet by another level of security. Show staff were checking for fake badges. It would be safe to say, the Mandalay Bay shooting was a catalyst for this year’s intense security.
This year was much different than 2016. With no booth commitments, Yasir had freedom to explore more halls, and talk with more vendors. On the second day of the show, his shoes were smoking from all the walking. He visited every single convention hall seeking out key vendors. Each hall had at least one vendor that he needed to see.
Without fail, vendors brought new products and services to the SEMA show. It was an opportunity to test new tools, talk to makers about products, meet with industry peers, network and make new contacts. Also, there were educational seminars on business and marketing. People attended from all over the world, not limited to only vendors. One detailer came from Australia, yes, the land “down-under.” Another pair came from the United Kingdom.
SEMA was a time of gathering information and researching tools that will benefit our customers. Although there are many toys, it was not play time. As the seasons change, you should experience better service and improved relations as a Red Clay Detailing customer.