URSTORY - RED CLAY DETAILING

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URSTORY - RED CLAY DETAILING

October 16, 2022

Introduction

"The Urstory Documentary Series is another example of the Urable Team raising the professional standard of the industry by showcasing the entrepreneurs behind the featured businesses. People do business with people, and we are putting a human face on the businesses we chronicle in this series. It’s also a chance for these entrepreneurs to share their Urable experiences with others in the industry to show them what’s possible."

"Yasir Waqaar may run a small business (Red Clay Detailing) but he makes a big impact. He is a role model for many in the detailing industry and goes about it in his own quiet and unassuming way. He exemplifies what it means to be an entrepreneur and has an unstoppable work ethic forged during his years as a US Marine. He's earned his spot on some of the most elite detailing teams in the country and has had the privilege of working on Air Force One and other historically significant WWII aircraft. He's a consummate professional who delivers exceptional customer service, shares his knowledge for the benefit of others in training programs but also seeks to improve himself through continual education. His roots run deep in GA, and specifically in Atlanta. If you live in Atlanta and don't know Yasir, chances are good that you know some of his extended family, as they reach into the thousands! Enjoy getting to hear how Yasir grew into the man he is today and what he hopes for his children in the future."

Watch Red Clay Detailing - URSTORY

Urable's Visit

During the Spring, Urable visits detailers in the Atlanta area. During their trip, they spend time at Red Clay Detailing with Yasir. The Urable team includes Michael and Kris Abens, Taylor Quain, and Grant Menard. Along with them is the Emmy Award winning Cinescope Films team. We spend time chatting and getting to know each.

During the day and half visit, video footage and a full length interview was shot. The entire experience is enjoyable and humbling from Michael's initial call to the film crew's direction to Grant's great interview skills.

The end result of the two days is a total of three videos: 1 minute, 5 minute and a long-form interview. The one-minute video is a quick intro with Yasir and how Urable has transformed detailing operations. The five minute video goes a little deeper into Red Clay Detailing's history and industry connections. The Fireside video is a chat with Yasir and Grant. The interview candid deep dive into Yasir's background and the founding of Red Clay Detailing.

Who Is Urable?

Urable is a CRM software platform. It is a brand under Abens Solutions, LLC, a family operated software development company. Urable team includes Michael Abens, Kris Abens, and Kyle Abens.

The Urable platform is designed for car detailing. However tint and PPF installers use the platform as well. The system evolves through user feedback and a relentless team.